Podcast

2022 EPISODES

EPISODE 6: Crypto and NFTs: Creators’ rights at the crossroads

Sam Ewen, head of CoinDesk Studios, discusses the various intersections of brand and virtual property in the digital age.

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EPISODE 5: Preparing students to turn their knowledge into currency

Spinal surgeon and inventor, Gary Michelson, has generated 992 patents. The billionaire philanthropist is devoting his time and portion of his giving to an innovative approach to IP education for all.

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EPISODE 4: ‘Storytelling is critical – it defines everything’

As a 27-yearold Tiffany Norwood did something no other entrepreneur or inventor had accomplished: she raised $670 million dollars to fund a startup and build the first-ever global digital radio platform and launch three satellites into space. Norwood, who is described as one of the first successful black female tech entrepreneurs, is Founder and CEO of Tribetan an EdTech company focused on teaching entrepreneurship, innovation, and practical creativity to everyone.

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EPISODE 3: The high cost of ‘free’ content

Film producer, Wall Street dealmaker and ex-Bob Dylan tour manager Jonathan Taplin says we need to treat content and content creators better or pay the cost.

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EPISODE 2: The biggest retailer was no match for this entrepreneur

Award-winning inventor Dan Brown on how his successful ‘Bionic Wrench’ was knocked off by the largest U.S. retailer and the patent battle that he both won and lost.

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EPISODE 1: ‘The Hidden Value of IP Understanding’

Chief Innovation Officer Brian Hinman explains the importance of linking invention goals to business strategy, and what it means for investment returns.

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PREVIOUS EPISODES

Part I: Living with the Impact of COVID-19: Identifying Work-Life Solutions

This podcast is part one of “Living with the Impact of Covid-19.” It looks at the role of IP rights in identifying work-life solutions. It is part of an event held with the Institute for Business Innovation at UC Berkeley’s Haas School of Business.

 

 


 

Part II:Living with the Impact of COVID-19: Devloping Work-Life Solutions

This podcast is part two of “Living with the Impact of Covid-19.” It looks at the role of IP rights in developing work-life solutions. It is part of an event held with the Institute for Business Innovation at UC Berkeley’s Haas School of Business.


 

Does the IP System effectively promote diversity and entrepreneurship?

This podcast features the first of four panels from the 2021 IP Awareness Summit, a webinar event held with Northwestern Kellogg School of Management. The panel looks at how American successes in innovation, the arts and brands are tied to the IP system – and if the system is equally effective when it comes to independent and minority inventors, creators and entrepreneurs.

 


 

What does China’s IP rights explosions mean for innovation?

This podcast features the second of four panels from the 2021 IP Awareness Summit.The panel of IP experts looks at how in less than two decades China has gone from an emerging innovator with few IP rights to a global leader. How has China’s emergence and use of IP changed the global innovation landscape?

 


 

How can schools better teach students about intellectual property?

This podcast features the third of four panels from the 2021 IP Awareness Summit, held in conjunction with the Kellogg School of Management.The panel of experts looks at how students learn about IP, and from whom, varies widely by school, department and educator. What can business and other schools do to provide students what the IP understanding they need? (CIPU’s Business School Report is introduced.)

 


 

The ‘Perception’ Premium: How IP understanding promotes value

This podcast features the last of four panels from the 2021 IP Awareness Summit, held with Northwestern Kellogg School of Management. The panel looks at how poor understanding of what IP assets and intellectual capital are and how they provide return on investment affects the value. Is there a premium on ‘IP consciousness’?

 


 

ABOUT THE PODCAST

Understanding IP Matters’ explores the IP story of people who have succeeded in the world of inventions, creative expression, and brands—some with the scars to prove it.

It is the first podcast series to convey the journey from creator to entrepreneur of high-performing inventors and creators in their own words.

UIPM is brought to you by the Center for Intellectual Property Understanding, an independent non-profit and its subscribers.  CIPU provides outreach within an educational framework to improve IP literacy and promote sharing.