
Our Goals
A range of audiences need to understand IP rights and their impacts. IP is not just for lawyers.
Our Mission
Advancing intellectual property awareness supports innovation, healthy competition, and society.
IP awareness is
everyone's business
The benefits of intellectual property rights - patents, copyrights, trademarks and trade secrets - are often unclear in a digital, AI-driven world.
Understanding how IP works and the way IP rights affect businesses and individuals is everyone's responsibility.
What people are saying about CIPU
“Having spent my career at the intersection of intellectual property and technology commercialization, I strongly believe that innovation thrives when people understand the purpose and value of IP rights.
The Center for IP Understanding has been instrumental in improving IP literacy, dispelling misinformation, and helping audiences appreciate how patents, copyrights, brands, and trade secrets support investment, job creation and transparency. In a world increasingly shaped by AI and intangible assets, CIPU’s mission has never been more important.”
Brian Hinman, Former Senior IP Business Executive, Philips, IBM, Verizon, InterDigital; Member, IP Hall of Fame

