“IP Awareness and Attitudes: A Summary of Research and Data”

 April 2019

A summary of research and surveys focusing on IP awareness and attitudes conducted over the past decade in the U.S., Europe and Asia reveals a growing disconnect between consumers intellectual property awareness and behavior.

Key findings include:

  • 31% of those who purchased counterfeits said that it was acceptable to do so if no legal alternative was available
  • Most people cannot accurately describe IP or IP crimes; they believed that if IP theft was a serious problem “they would see more news stories on the subject”
  • There is a greater understanding of copyright than patents and it may be better to “bundle” the discussion of patents with copyrights and counterfeits/brands
  • There is a common perception that IP rights only benefit large corporations. “It reflects a very low awareness of the fact that IP protections are often most beneficial to small and medium sized enterprises and individuals”
  • 76% of the teaching staff surveyed in a UK study believe that IP should be taught, 69% of the students said they had received no IP education or did not know if they had

For the full report, go here.

“The State of IP Education Worldwide: Seven Leading Nations”

March 2018

CIPU examines the types of IP awareness programs available in the U.S., UK, Japan, Korea, China, Germany and Sweden, and their impact.

Key findings of the report include:

  • Fewer than half of the countries examined have IP-related curricula for K-12 students
  • Japan and China are the only nations where IP education is occasionally required
  • China, the last to develop IP-Ed activities, has been adopting them fastest
  • Top IP Index performers, US and UK, are also leading IP-Ed providers

For the full report, go here.

“Report: Patterns in Media Coverage of Patent Disputes” 

June 2017

CIPU’s analysis of 127 articles published in 2016 covering patent disputes for patterns in subjectivity. Media includes leading business, technology and general publications.

Key findings of the report include:

  • 42% of media coverage are advocacy pieces written by authors promoting a political or business agenda
  • 57% of case coverage of patent infringement in technology publications provide a single POV, plaintiff or defendant
  • 42.5% of patent infringement coverage in the sample features either Apple or Samsung. For the full report, go here.
    For an infographic of more key findings, go here.



CIPU Speaking, Media and Outreach:

  • IP Business Congress, San Francisco, June 11, 2018, “Patent Quality.”
  • Teachers College, Columbia University, New York, March 22, 2018, “Education Technology Policy” graduate seminar.
  •  Licensing Executives Society Annual Meeting, Chicago, Illinois, October 22-25, 2017, “Harnessing the Winds of Change.”
  • IP Business Congress, Ottawa, Canada, June 20, 2017, “Policy Priorities.”
  • 10th International Legal Alliance Summit, New York, June 15, 2017, “What IP assets are in your wallet?”
  • International IP Commercialization Counsel, United States Capitol Building, Washington, DC, May 8, 2017, Opening panel: “The business impact of IP uncertainty and negative attitudes.”

CIPU Articles and Media: go here.

Audience Outreach

The Center for IP Understanding (CIPU) is dedicated increasing IP awareness. It provides information, conducts research, identifies trends and participates events and forums.

Among CIPU’s goals is to raise awareness, deter infringement, enhance value, and provide a more conducive environment for generating and sharing new ideas.

CIPU Activities include:

  • Partner – Work with IP, education and government organizations, as well as businesses
  • Outreach – Develop and provide articles and resources, as well as speaking and support for schools, universities, the workplace and newsrooms
  • IP Resource Center (IPERC) – Work with the Center for IP Studies (Sweden), the Tusher Center (UC Berkeley), Kellogg School of Management, and others, to centralize access to IP activities and materials
  • Media – Continue to track trends in IP coverage
  • Participation – Events and conferences that involve IP awareness and understanding
  • Established a LinkedIn group open to all, “IP Awareness (142 members)
  • Report on domestic and international IP education developments


Coming in 2019:
IP Education Resource Center (IPERC)

CIPU is working with educators, IP organizations, businesses, creators, students and others to identify, organize and make more accessible IP education activities and resources.

The purpose of IPERC is to:

(i) identify, summarize and centralize existing IP education activities and materials to make them more accessible to target audiences

(ii) show how the U.S. compares with organizations around the world in providing basic IP understanding

(iii) reveal gaps in non-lawyer IP education and how they may be filled