CIPU Report: Consumers are Vaguely Aware that Intellectual Property is Important but not Why

NEW YORK, NY, USA, April 3, 2019

Many consumers and some businesses abuse IP rights because they lack basic IP education and are unaware of the impact

A summary of research and surveys focusing on IP awareness and attitudes conducted over the past decade in the U.S., Europe and Asia reveals a growing disconnect between consumers intellectual property awareness and behavior. Perception of the role of IP rights by various audiences and businesses differs markedly from how they are in fact used, with use of counterfeits, illegal copying and patent infringement growing despite a vague awareness that IP rights are “good”.

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